BY IRIS

Created in 2004 by friends and founders Annie Pollet and Sarah Claassen, IRIS was born out of a shared idea and desire to bring easy, accessible fashion to their local area. Following successful expansion throughout London and online, and with a history and reputation for curating beautiful, branded collections the IRIS team used their knowledge to launch an own-brand IRIS collection in 2016.

Rooted in a love of a bohemian lifestyle the by IRIS collection fuses romantic, feminine style with pared-back cool. Centered around dresses and soft separates, the collection draws inspiration from the vintage prints, fabrics and silhouettes of the eclectic 1970’s. With a focus on high quality natural fabrics, our aim is to create timeless pieces for your wardrobe that will be loved and cherished for years to come. 

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